DTC Dogtown Coffee
Santa Monica, California
– Assaf Raz –
DTC Dogtown coffee, Owner
The far North boundary of Santa Monica’s busy Main Street is called Dogtown, a historical area which is part of the early roots of surf and skate scene of this city. The location, formerly Zephyr Surf shop, was home to the legendary Z-Boys. This was the client’s first venture into retail. Today it is a thriving café.
We came up with the vision for this project. The conceptual design was generated in the first meeting, followed up with shop drawings. The concept was to use recycled and reclaimed materials and metalwork to design a functional bar area that would serve all the necessities of the business. This includes design and production of glass shelving and displays, stainless steel tops, coffee tables, chairs and benches, as well as, a custom rack created from a surfboard.